Think Social

Facebook has enhanced sharing options now. Apart from sharing on...

Wed, 21 Mar 2012 16:08:00 -0400

Facebook has enhanced sharing options now. Apart from sharing on your timeline, you can also post to a page you manage, share with a friend, a group or via facebook message.

4 Creative Ways to Use the New Facebook Brand Pages (searchenginewatch.com)
Facebook Timeline For Pages: Private Messages (jonloomer.com)

jaymug: Work Hard by Marissa Web, Head Designer at J. Crew

Fri, 30 Dec 2011 11:11:32 -0500

jaymug:

Work Hard by Marissa Web, Head Designer at J. Crew

Newsweek: Books!

Thu, 15 Dec 2011 13:20:15 -0500

Newsweek: Books!:

newsweek:

Our literary experts are sitting down for a live chat momentarily to help you pick that perfect book to give for the holidays. Come by for a bit. Or, awesomely, you can chat right here…

&amp;amp;amp;amp;lt;a…

Facebook 101

Thu, 15 Dec 2011 11:56:17 -0500

So I created this document for some of my colleagues..thought some of you may find this useful as well!

Secure a user name: You first need to get a minimum of 25 fans. Then go to http://facebook.com/username to register a unique username (vanity URL) for your fan Page.

Running a contest: To run a contest you will need to use an app like Wildfire. So could run a contest that way so long as you comply to all of Facebook’s Promotions Guidelines.

Increase your fans: Here are some great tips on how to get more fans: http://www.socialmediaexaminer.com/21-creative-ways-to-increase-your-facebook-fanbase/

Create a welcome tab with non-fan and fan-only content: Many app providers are now offering simple solutions “fan-only content,” and “fangating.” We used Odyl http://odyl.net/ for a while and liked them.

Commenting/Engaging with a page: Any user, including non-fans, can now post on fan page walls and like/comment/share fan page content. So it is crucial to get people engaged as opposed to be focused on driving growth in fans. Also, engagement rates are three times higher for posts that used a full-length URL, rather than a URL shortener and Facebook posts receive 50% of their Likes in the first 1h20m, 80% in the first 7 hours, and 95% within 22 hours.

What is the optimal number of times per day to post content on a Facebook Fan Page? You’ll need to experiment. Different audiences respond to different content and frequencies. The #1 reason people unlike brands on Facebook is the company posted too frequently. Track your unsubscribe and unlike rates each day as measured against what you’re posting and how often.

When is the best time to post? Again, try to experiment. Brands that post outside of normal hours sometimes see a higher engagement.

What are some success metrics?
•    Number of likes, shares and comments
•    Referral traffic to your website via Facebook
•    Purchases/ecommerce metrics

Revealed: Apple's Blogging and Social Media Guidelines for Employees

Wed, 07 Dec 2011 12:50:37 -0500

Revealed: Apple's Blogging and Social Media Guidelines for Employees:

thesocialshift:

Social media guidelines for employees are must. So it’s no surprise that Apple has a very detailed policy on this issue. I think it’s realistic and empowering to acknowledge employee’s use of these tools and to set parameters on what’s ok and what’s not.

How to Create Social Media Call to Actions

Mon, 28 Nov 2011 15:14:57 -0500

progressivemediaconcepts:

There is always a motive for every company tweet, Facebook post or blog article. Whether it be sending your followers to a specific website or having them become a fan on Facebook, a business’s social media posts serve a purpose. Have you been studying your analytics and noticing that you aren’t getting as many click-throughs or impressions that you were aiming for? It may be time to look at your social media call to actions.

Read More

Kindle Fire: Changing the game in higher education?

Thu, 17 Nov 2011 13:32:39 -0500

mcgrawhillcompanies:

Google+ Brand pages: What I have learnt

Fri, 11 Nov 2011 14:43:11 -0500

So I have spent a few days trying to understand Google+ brand pages. Here is what I know so far. Let me know if there are mistakes or updates that I need to make. Hope you find it useful!

Look

Overall look similar to personal pages except for little square icon (red) that designates that it’s a Page rather than a Profile. Some pages seem to be verified. No info on how pages can get verified

Page admins

You can manage multiple pages from your google+ personal page
You cannot invite multiple people as admins
You can delete pages

Managing followers

You can group followers into various circles like employees, brands, news etc. These circles can then be shared with your followers
Followers can recommend you with a +1. Followers can comment or +1 even if they haven’t added the brand page to their circle
You can block followers. If you block followers

You will no longer see this person’s content in your stream.
This person won’t be able to comment on your content.
This person will be removed from your circles.
This person will still be able to see your public posts.

You can reference specific followers with a +name. It doesn’t see like the follower gets any notification of sorts that they have been mentioned in your share
As a brand you cannot add people to your circle unless they add you. You also cannot comment on personal pages, you can +1. You can however comment and +1 other brand pages

Content Sharing

You can share news with one specific circle and this will be limited to that specific circle. You can also share video (youtube or upload), picture, link and add a place
There is this little YouTube button on the right. You can search for your brand name, however when it comes to sharing seems like you can only share the entire playlist which may or may not be relevant. I can’t seem to find an option to share just one video
You can start a hangout ie a video conversation with people in your circles. I believe this can be recorded and shared, I have not tested it yet

Content management

Lock a post: You can lock a post to disable resharing and people you have shared the update with will not be able to mention other you haven’t shared this with.
Disable comments: By disabling comments other people will no longer be able to leave comments (but they can still +1 and reshare it)
You can make edits, lock posts, disable comments and delete posts once the post has been shared
Follower comments on brand pages can be removed or you can report as abuse. There is no information on what constitutes as abuse and if any action is taken against the commenter
If you want to address one follower in particular you use +name. They will then see this on their stream and the message will not be seen on your posts by other followers

Google+ and search

Google+ pages are included in search results and you add a person to circles from search
Direct Connect: For a few select pages typing in +page name in Google search will take you directly to that brand page. Try +Angry Birds for example.

Google+ and ripples

Use Google+ ripples to see who the top sharers of your content are, the timeline for which it was shared and other statistics. Here is an example of ripple report https://plus.google.com/ripples/details?activityid=DgkCyi3TMhh and here is more info on ripples http://www.seomoz.org/blog/using-google-plus-ripples-to-connect-with-influencers

Measure

Apart from ripples there is no other way to measure yet. Seems like there is more tk http://www.google.com/+/business/measure.html

mcgrawhillcompanies: Enter for a chance to win a $5,000...

Tue, 01 Nov 2011 10:35:58 -0400

mcgrawhillcompanies:

Enter for a chance to win a $5,000 scholarship! Create a 30-60 second video about your LearnSmart experience and submit it today for a chance to win one of 50 prizes!

mcgrawhillcompanies: McGraw-Hill celebrates National Coming Out...

Tue, 25 Oct 2011 10:34:19 -0400

mcgrawhillcompanies:

McGraw-Hill celebrates National Coming Out Day with “It Gets Better” video.

The McGraw-Hill Companies: Welcome EASE, The McGraw-Hill Companies Newest ERG

Tue, 25 Oct 2011 10:33:53 -0400

The McGraw-Hill Companies: Welcome EASE, The McGraw-Hill Companies Newest ERG:

mcgrawhillcompanies:

On October 24, The McGraw-Hill Companies launched its newest Employee Resource Group (ERG), Enable, Achieve, Succeed, Empower (EASE). “EASE strives to create an environment that empowers people impacted by disabilities to reach their full potential and positively affect our markets and…

NYPL Wire–The New York Public Library: Kids And Teens: Have Your Fines Waived!!

Mon, 26 Sep 2011 15:17:01 -0400

NYPL Wire–The New York Public Library: Kids And Teens: Have Your Fines Waived!! :

nypl:

Mayor Bloomberg joined NYPL Prez Anthony Marx (at the podium in the photo), Schools Chancellor Dennis Walcott, NYPL Trustee Terry McGraw, the heads of the Brooklyn and Queens Library systems and several other elected officials at our Seward Park Library yesterday to announce the citywide …

What the New Facebook Features Mean for Your Business Page

Mon, 26 Sep 2011 13:54:53 -0400

progressivemediaconcepts:

The newest changes made to Facebook have been getting a lot of mixed reviews from users everywhere. Facebook aims to engage its users with new features such as the ticker and the selected top stories depending on their “interests.” While the ticker shows users every move made by any of their friends throughout their network, the updated newsfeed pulls stories, posts, and photos that Facebook believes would be most valuable to you. On the Facebook blog, they compare the newsfeed to reading the first page of a newspaper; what matters most will be shown first. How does this have an impact on the businesses that have created a buzz on Facebook?

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patochadas: My latest project is inspired by La Loteria...

Sun, 04 Sep 2011 01:55:12 -0400

patochadas:

My latest project is inspired by La Loteria Mexicana. La Loteria is a game similar to Bingo. Instead of numbers, it uses a deck of cards illustrated with figures that represent everyday objects, plants, animals, mythical creatures and other characters.

I’ll be posting my own cards as well as variations by other artists on an existing one.

Learn about La Loteria Mexicana

Social Media Story Roundup Week Ending 09/02/11

Fri, 02 Sep 2011 14:07:41 -0400

Storyteller App Turns Facebook Posts Into Sponsored Stories

Nobody Said Social Media Should Be Simple

We First: How Brands and Consumers Use Social Media to Build a Better World

Social Marketing Starts With Listening

jaymug: The American Identity according to Social Media...

Mon, 22 Aug 2011 09:30:58 -0400

jaymug:

The American Identity according to Social Media Inforgraphic

Social Media Story Roundup Week Ending 08/19/11

Fri, 19 Aug 2011 17:05:18 -0400

Top 10 FREE Social Media Monitoring tools

Facebook fans are irrelevant: Marketers want the social hybrid

6 social marketing truths executives must understand

Survey Recognizes Social Marketing as Critical Tool in Driving Social Change

jaymug: Capturing NYC’s Day and Night in One Frame

Thu, 18 Aug 2011 09:24:14 -0400

jaymug:

Capturing NYC’s Day and Night in One Frame

Social Media Resources

Wed, 17 Aug 2011 10:45:38 -0400

I was recently invited to give a guest lecture at the New York School of Continuing Education’s social media class. As a delayed follow up I sent across a host of resources and tools that I use on a regular basis. In case you are interested here’s some of the info I shared.

2 Ways to integrate social into your website

Add a Tweet button to your website: https://twitter.com/goodies/tweetbutton
Add a Facebook like box on your site to drive additional likes: http://developers.facebook.com/docs/reference/plugins/like-box/

Meetups

Organizing and participating in Meetups is a great way to build your personal brand as well all network. So take it offline and attend a meetup or even go about organizing one

You can find information about meetups that interest you here http://www.meetup.com/
Also Mashable has some nice meetups http://www.meetup.com/Mashable/. Take the initiative an organize one
To stay organized and invite people use Eventbrite http://www.eventbrite.com/

Social media policy

All companies, big and small, need a social media policy. Here is an example of the Razorfish social media policy http://www.razorfish.com/img/content/RazorfishSIMguideWebJuly2009.pdf

Monitoring tools

Reputation management and brand monitoring are crucial. Below are a list of free and paid tools that can help you keep tabs on your brand and engage with influencers and followers online.

Paid
Sysomos: http://www.sysomos.com/
Spredfast: http://spredfast.com/
Radian6: http://www.radian6.com/
Sprout Social: http://sproutsocial.com/

Free
Blekko: http://blekko.com/
Kurrently: http://www.kurrently.com/
Social Mention: http://www.socialmention.com/
Google alerts: http://www.google.com/alerts
Tweetdeck: http://www.tweetdeck.com/

Interesting blogs/resources

I love these blogs. They have great tips, ideas and information.

Did e-readers cause Borders' demise?

Wed, 17 Aug 2011 10:00:13 -0400

@megsterr over at blogads was kind enough to ask if I would like to be on a panel proposal that she was submitting for SXSW Interactive. After attending SXSW this year I could not bring my self to say no! Her panel is now up for voting. So if you want to know whether e-readers caused Borders’ demise vote for us.